Tuesday, September 27, 2005

"Screw The Nano"

"Screw the nano," said Zander. "What the hell does the nano do? Who listens to 1,000 songs? People are going to want devices that do more than just play music, something that can be seen in many other countries with more advanced mobile phone networks and savvy users," he said.

... says the CEO of Motorola.

I love CEOs that just don't get it. It's not about listening to 1,000 songs. It's about having 1,000 songs to choose from. And judging by the number of high capacity iPods that have sold, plenty of people want more than 100 songs in their pockets. Not to mention the ROKR's lack of sex appeal.

The carriers that carry his phones are his #1 customer, and the users that use them are his #2 customer. In one sentence he manages to diss his #1 customers' for having less advanced networks than their European counterparts, and his #2 customers for being less savvy than their European counterparts -- all the while, completely missing the ball.

It doesn't matter whether or not people want devices that do more than just play music. It matters whether the ROKR is that device. We'll see how ROKR sales measure up to Nano sales (or even Windows Mobile sales!), and let the numbers do the talking.

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