Tuesday, March 28, 2006

The Mobile Carrier Bottleneck on Location Based Services

Engadget Mobile reports: Sprint Nextel launches "Find It!" location-based search:

For $3-a-month, Find It! lets you search for businesses or get driving directions without the need to input your current location

More from Mobiledia and News.com/Reuters.

The mobile carriers have become a bottleneck on highly valuable information (in this case, location information) - information that has the potential to bring the next wave of mobile services to consumers.

Some view the value of this information + distribution channel so highly that they have undertaken the task of becoming a mobile carrier themselves in order to facilitate selling their services.

I sure hope this bottleneck is broken down soon.

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