Warning: Rant to follow.
When my friends and I get hungry, we go to Ugrub to find something to eat.
The one thing that bugs me about Ugrub is their motto. Written in big bold letters across the top of their site is: No online ordering. No hassle.
What the heck does that mean? When did the ability to shop online become such a hassle? Isn't one of the best things about E-Commerce its hassle-free nature?
What I think Ugrub means to say, is that not providing the ability to order online is less of a hassle for them. ;-)
When I lived in the San Francisco Bay Area, my roommate and I used to order pizza online. We'd be sitting next to each other on the couch watching TV, when one of us would IM the other:
(14:15:35) UofM Adam: wanna order pizza?
(14:15:38) evb80: sure
(14:15:45) UofM Adam: half cheese half pepperoni?
(14:15:48) evb80: sure
Then I'd alt-tab back to my web browser, click a couple of times, and 30 minutes later the pizza would be at our door.
Hassle? Not so much.